What We do

BRAND STRATEGY.

We work with businesses and organizations of all sizes to clarify their purpose. Brand strategy helps you understand your customers more clearly, find brand’s voice and define brand goals. The more strong your strategy, the more likely you are to attract and maintain loyal customers.

Not only does it provide consistency for your customers, but it provides focus for employees. A clear brand vision helps make sure everyone is working towards the same objectives.

The whole process includes these steps :

Positioning
User Profiles and Journeys
Brand Attributes
Competitive Audit

Brand identity design.

Your brand is more than your logo. To function properly, a company must develop its own identity system, based on a unique design and well-defined graphics. We work collaboratively to create the most truthful, compelling, and beautiful Visual Identity of your brand. The visual identity is essentially the story of a company and the values that it wishes to convey. A strong brand identity helps the audience differentiate you from your competitors and can positively influence their purchasing decisions, directly impacting your profitability.

All of these components make up the ‘Brand identity’:

– Brand Story / Narrative
– Logo
– Brand Color Palette
– Font & Typography
– On-brand supporting graphics ( Icons , Patterns, brand illustrations)
– Usage & Applications

MARKETING COLLATERAL.

How do your customers engage with your brand? Through advertising? Printed matter? Social media?  Many businesses best efforts at creating compelling marketing collateral simply end up in the trash. 

We can help amplify your voice by translating your brand to an infinite array of print, digital that can grow with you and remain authentic in a multitude of touch points.
We would be help you decide what materials make the most sense for the purpose, industry, and your target market.

List of most common Marketing Collaterals we provide:

Digital :
-Advertisements & promo graphics
-Social media images

Print :
-Brochures
– promotional flyers

Package design.

It’s the first thing your customer will see. And it’s often the only thing that differentiates you from rows and rows of your competition. But it’s not just about making a pretty box design or a fancy custom bottle. A successful package and label design will keep the consumer engaged through the shopping process, and hopefully even through consumption and recycling.

A product’s package shapes both the consumer’s product expectations as well as their brand perceptions .We as a Design Agency, are here to help you in selling your products by bringing creativity & strategy altogether to make your product stand out among all. Think of it as instant messaging, in the aisle.

 

 

 

WEB DESIGNING.

Our process always starts with our user and through strategic design we craft comprehensive digital experiences that function consistently and seamlessly while providing deeper relevance and greater value. We work with deeply analyzed strategy with respect to the clients’ profile and the market to be targeted.

We keep informed about web trends and pitch innovative features to our clients based on their industry and the desired functionality they would like to see. The whole process includes these steps :

– Discovery
– Wireframing & Prototypes
– Visual Design
– Site Development
– Site Testing
– Launch

Let's Start Working Together

© 2018 We Craft Here.

Crafted with in India